The important part of marketing research may be database of competitors, main market players, potential partners and buyers, dealers, retailers, big corporative customers etc.

In our marketing researched we use various advanced methods of gathering and analysis of information on the B2B markets.

Gatthering source information

At the first stage of the marketing research we gather source information – i.e. directly from the market players. We use several methods:

• - Desk researches: information search on the Internet, sending the inquiries via e-mail, telephone interviews of the market players, etc.;

• - Field researches: gall-up poll of target group of consumers, studying the offers at the exhibitions, negotiations with participants of the market, who's activity influences the project.

Gathering secondary information

Gathering secondary information is the data collection from secondary information sources. The data from news agencies, news and analytical web-sites, as well as from the specialized editions in Chinese, English, Russian, German and French languages are gathered and analyzed.

Expert judgments

In the context of each project we cooperate with the Chinese and Russian experts in the investigated field – managers, businessmen, officials and technical specialists. Their knowledge and experience help us to get clearer view of the market, market players, established schemes and specific features.

Information analysis

To analyse the received information we use advanced methods (some of them are our know-how):

• - factor analysis of demand

• - value analysis of supply

• - cross-sectional analysis of information for different sources

• - comprehensive analysis of objectivity of masse media texts.

Results

Marketing research allows us the receive exact data, that most completely describes the chosen segment of the market. On the basis of received data we develop marketing strategy of positioning, promotion of products/services as well as sales promotion strategy etc.